Roundup: How to Make Pearl Engagement Rings Trendy in 2017

August 28, 2017 by Kiesha Joseph

Pearl Engagement Rings – These days, being unique is trending, especially when it comes to wedding and engagement rings. Marriage is supposed to last forever. So, most women want rings they will cherish for a lifetime. And, most don’t want their rings to look just like the masses.

That’s why many women are turning to non-traditional engagement rings these days. Many still want precious gems but are just not into the traditional diamond ring. Some turn to emeralds, rubies, and sapphires to create unique rings they’ll love forever. Others prefer pearls.

Pearl engagement rings are romantic, feminine alternatives to traditional diamond engagement rings. For centuries, emperors and royals chose these gems of the sea for their rings of matrimony. But, how can marketers get women of today to give those not-so-subtle hints to the men in their lives that pearls are the best gems for engagement rings?

Amethyst & pearl engagement rings represent the birthstones of the bride and groom.

This amethyst & pearl engagement ring represents the birthstones of the bride and groom.
Image Source: Flickr

Making Pearl Engagement Rings a Hot Trend of Today

We asked our audience this question:

“How can marketers get women more interested in pearl engagement rings and pearl wedding rings?”

And, we received some really interesting responses from various business owners across the country. Here are some of our favorites:

Lexi Montgomery – Darling Web Design – Miami Beach, FL

“Give the woman a vision of herself. Make her feel classy and refined. Tell her how owning a pearl engagement ring will solve problems or improve the quality of her life. Don’t sell her a ring – sell her a better version of herself. “

Lexi Montgomery
CEO at Darling Web Design
http://darlingwebdesign.com

Eve Vanderpool – Maven Creative – Orlando, FL

Hi Kiesha,

Your time has come and the rare Golden South Sea Pearl’s time has come– only 0.01% of pearls turn gold.

I think this is a strong selling point in putting forth the beauty and rarity as everyone believes their love to be.

Eve Vanderpool

Director of New Business Development
http://www.mavencreative.com

Daniel Wachtel – Harbour Capital Partners – NY

Nature's beauty for your natural beauty. Click To Tweet

Pearls and true love are the rarest forms of beauty in the world. When found Cherish them. Finding true love is beautiful and rare like a gem. Celebrate it by giving her a pearl: the rarest and most beautiful ocean gem.

Love is like an oyster. There may be an abundance of both, but only one of thousands is rare enough to hold a pearl.

Daniel Wachtel
Harbour Capital Partners Global Director
Sales and Business Development
http://www.Harbour-Cap.net
http://www.cervitude.com

Slogan: As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them. – JFK

Gary Cooper – Word Surgery

Marketing pearls: *Diamonds are sparkly and bling for sure – but nothing says pure class like a beautiful pearl necklace – or set of earrings … they don’t call them cultured for nothing … refinement comes as standard with pearls …. and, now, that refinement isn’t limited to women – pearl jewelry for men is catching on fast, with new ideas and designs being adopted daily by some of the top fashion houses. *

*Don't miss out on this exciting new trend - check out man pearls today ...* Click To Tweet

Stacy Caprio – SmartBooks Corp, Inc – Concord, MA

Hi Kiesha,

I did the marketing for a high-end pearl company, and we saw a purchase increase when we used ad copy that contained high-value descriptive words such as exquisite versus no adjectives or generic pearl words.

Thanks,
Stacy Caprio
www.acceleratedgrowthmarketing.com

Shana Haynie – Vulpine Interactive

Pearls, while classic, have become outdated. In order for marketers to solve this problem, there would need to be a large budget campaign to change the way millennials (and maybe even Gen Zers) see pearls. The use of influencers and paid media would certainly help, however, jewelry designers play a huge part of this picture. If the designs don’t feel modern, high-quality, and probably even practical, marketing alone isn’t going to fix those issues.

Shana Haynie
Co-Founder, Creative Director, COO
Vulpine Interactive

Pearl engagement ring with diamonds in gold setting.

Maggie McCombs – Creative Lodging Solutions – Lexington, KY

Hi Kiesha,

I’m Maggie McCombs, a recently engaged content marketer. Needless to say, I can speak on this subject right now because I understand marketing trends, AND I am thinking (and overthinking) everything wedding-related right now.

Here’s my take: Women will not ask for pearls as engagement rings and wedding jewelry until our society erases these antiquated wedding myths. Most women have probably heard the old wives’ tale that pearls are synonymous with tears in the union.

Some contradictory arguments are more helpful for bridal marketers: ancient Greeks believed that a veil covered in pearls would prevent a bride from crying on her wedding day, and Christians and Hindus both adopted the pearl as a symbol of purity and new beginnings. Isn’t that exactly the symbolism brides want to evoke on their wedding day? Capitalize on the positives, and soon the negative aspects of pearls should disappear.

Maggie McCombs
Content Marketer
Creative Lodging Solutions

Mark Wilcox – Wedding Intro

If you want to get women more interested in pearl engagement rings then reach out to the top influencers on Instagram for the 20-35 bridal crowd. And have them promote how much they love pearl rings more than diamond engagement rings.

Mark Wilcox
Editor
Wedding Intro

http://www.weddingintro.com

Pearl wedding band with diamond chips encrusted in white gold setting.

Brandon Seymour – Beymour Consulting – Boca Raton, FL

Hi Kiesha,

If you were to do a search Google for just about any type of jewelry, chances are several results point to boards on Pinterest. This is because Pinterest carries a very high domain authority, and it’s commonly used by soon-to-be brides and grooms to pick out the perfect wedding and/or engagement ring.

According to The Knot 2016 Real Weddings Study, 40 million people use Pinterest for their wedding inspiration. The best part about Pinterest is that it’s free to use, and the platform allows you to tap into a massive audience. The more compelling your images, the higher the likelihood that the images will be re-pinned (shared), and ultimately rank in search.

I included my information below. I tried to keep this brief, but feel free to reach out if you need anything else from my end. Thanks!

Brandon Seymour
Beymour Consulting

Kiesha Joseph
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Kiesha Joseph

The Pearl Source Content Manager at Content Marketing Geek Corporation
Kiesha Joseph is the Managing Content Editor for ThePearlSource.com, a leading online pearl jewelry website offering high-quality pearls at affordable prices. Kiesha is a Content Marketing Geek who enjoys educating her audience on a broad range of topics, including trends in marketing, SEO, jewelry, fashion, celebrity style and more.
Kiesha Joseph
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